LOCATION: SPAZIO S , via Olona 25, Milano (Santabrogio Design District)
PROJECT, CURATOR AND ORGANIZATION: Magda Di Siena studio
DESIGNERS SELECTION: Magda Di Siena and Michela Codutti
PARTNER: Euroinnovators
Basic Cell is an annual design exhibition that narrates the evolution of objects in relation to contemporary life style. Today our inclination to travel leads us to reach increasingly distant destinations and to frequent impersonal locations, transitional areas, spaces designed for the collectivity. In this contemporary dimension, home is the reference point from which to depart and return. A "Basic Cell", a refuge, a personal dimension where to enjoy intimate emotions. Those aesthetic and emotional feelings created by our personal objects choice, that with their shape and material emotionally determine our decisions. Especially the material they are made of, their manufacture, create a not only visual, but also tactile relationship able to evoke the most intimate perceptions in their users. Following the trend analysis carried out by our working team, the third edition of Basic Cell is characterized by a greater attention to the material aspects and the processing of objects shape and surface, the combination of which generates intense tactile sensations and mnemonic relationships to personal dimensions. Our attention is especially dedicated to those works that are considered unique in terms of their manufacture that respect the environment and the quality of slow living. materials speak to our sensations- that's what we believe in! We have selected six creative realities (companies, artists and designers) who share our belief and we will show their works during the third edition of Basic Cell at the annual meeting of the Fuorisalone.
In exhibition works by: Artemia-group, Adriana Papa & Ines Abramian, Martina della Valle, Caterina Margherita, Studio Passalacqua, Vitamin Design